Orient Ceramics launch ‘Europa Designs’ collection

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Parent Category: News and Stories

Posted in: Product on Thursday, 05 February 2009 00:00

Orient Ceramics and Industries Limited (OCIL), India’s leading tile manufacturing company, unveiled its latest offering for the Indian market – the Europa Designs collection.

Inspired by the birthplace of the art of ceramic design and development, Europe, the Europa Designs collection offers finely crafted tiles with exceptional quality and impeccable style. Every design in the collection is unique and a masterpiece in itself and immaculately captures and retains the very essence of contemporary European style.

Speaking on the launch, Madhur Daga, Executive Director, OCIL said, “The Europa Designs collection is born out of our desire to offer the most exclusive products to the Indian consumers that compare well with the best of what Spanish or Italian companies have to offer at a fraction of the cost of such imported products.”

Targeting the elite, the latest designs reflect the personality of those for whom luxury is a way of life and exclusivity is paramount. The designs in the collection depict the urban and contemporary lifestyle of today’s global citizens; creating an aura of grandeur and complimenting the International quality of life.

Bringing the global design philosophy to Indian homes and offices, the designs are available in over 48 variants in a myriad of colours and textures, to go with every mood and theme and help to create spaces that are truly International. The Europa Designs collection will be available in three sizes at present – 295 mm x 295 mm, 295 mm x 595 mm and 495 mm x 495 mm, for walls and floors.

Designed by Maria Jose Castillo, OCIL’s Chief Product & Solution Designer and an expert in contemporary European tile designs & development, the latest collection showcases the seamless integration of brilliant creativity, state-of-the-art technology and an eye for finer aspects of tile quality.

“Customers want their tiles to depict their personality and lifestyle and completely transform their living and office spaces. Our latest collection has designs that are truly International and combine aesthetics with rare craftsmanship,” said Maria Jose Castillo, Chief Product & Solution Designer, OCIL.

The designs will be available in more than 1000 retail outlets across the country.