Johnnie Walker launches a stylish and sophisticated Gift Pack range

Parent Category: Product

Posted in: Gifts & Novelties on Saturday, 22 December 2012 13:33

Published on Saturday, 22 December 2012 13:33

Written by Anup Bhandari

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Johnnie Walker, an exclusive blend that brings with it the romance of Scotland and the celebration of all things rare and beautiful. What better gift can there be, than a bottle of Johnnie Walker, in a stunning gift pack for a friend, family or business associate.


For almost two centuries, connoisseurs around the world have taken pride in gifting Johnnie Walker. Its range includes blends that are iconic, exquisite and liked the world over – the dynamic Red Label, the iconic Black Label, the celebratory Gold Label Reserve and the master-crafted Blue Label.


These packs  are a collector’s edition infused with a perfect balance of contemporary vibrancies in design reflecting the strong heritage of Johnnie Walker. These packs are guaranteed to leave a lasting impression on your loved ones adding a touch of style and sophistication this festive season.


Zanita Kajiji, marketing & innovation director at Diageo India, “The festive range by Johnnie Walker is our way to enhance festival celebrations through five exclusive offers by the House of Walker, we are confident that these signature packs will be the choicest gifts for this season, addressing everyone’s traditional/ modern gifting needs with the long-established gleaming liquid in the history of scotch offerings in the country.”   


Detailed below are the gift packs available, where each one promises to add its own unique charm to this year’s festivities.


Johnnie Walker Blue Label Porsche Design Studio Chiller Pack – the epitome of heritage and contemporary design

The Johnnie Walker Blue Label Gift Pack by Porsche Design Studio seamlessly combines exquisite taste with contemporary design. The distinct Johnnie Walker Blue Label Chiller holds a single bottle of the rare blend.  Perfectly mirroring the angle of the bottle’s label, the engraved case highlights the supreme craftsmanship of its designers, blending form and function in its unique design.
Johnnie Walker Blue Label has partnered with Porsche Design Studio to craft an ultimate luxury collection that brings together two brands with a vision for craft, heritage and modernity. Reflecting these shared values of aspiration and luxury, this exclusive collection combines classic and contemporary design into pieces that exquisitely blend form and function.


Johnnie Walker Blue Label Tarun Tahiliani Gift Box – the rarest Scotch whisky – an epic achievement

Created to reflect the style of whiskies in the early 19th century, Johnnie Walker Blue Label is the epitome of blending. Heirloom by Johnnie Walker Blue Label is a truly unique and exquisite masterpiece designed by maestro designer Tarun Tahiliani. Ensconced in a beautifully handcrafted case made with exquisite leather and embellished with Blue Sapphire Swarovski and 18k gold electroplating, the case comes is a collector’s edition. Its lavish appeal makes it a gift like no other for the festive as well as the wedding season, leaving a feeling of opulence with the recipient.


Johnnie Walker Gold Label Reserve Tarun Tahiliani Gift Box - the gold essential for every celebration!

A rich and indulgent blend of extraordinary whiskies, made exclusively from the Master Blenders Private Reserve, Johnnie Walker Gold Label Reserve is golden-hued, smooth, rich and creamy, with honeyed, fruity tones and light smoke. The sophisticated limited edition Johnnie Walker Gold Label Reserve pack has also been designed by Tarun Tahiliani. The dull gold finish offset by the traditional mirror work embodies the spirit of luxury, and making it a wonderful gift to wish for the prosperity and success of your loved ones.


Johnnie Walker Black Label Vintage Pack – the iconic blend 

The Johnnie Walker Black Label gift pack has retained the original iconic element which reflects heritage and elegance, first introduced by John Walker & Sons in 1860s. Redesigned in 2010, this distinctive pack resonates legacy and comes with an illustration of the vintage JOHNNIE WALKER BLACK LABEL square bottle, which is one of the most iconic bottles that has been recognized as a unique character of the JOHNNIE WALKER brand from past to present. This limited edition from the house of Johnnie Walker is a piece of work which defines heritage and is a must have for any collector of Johnnie Walker.




Johnnie Walker Red Label– the dynamic blend

The world’s best-selling Scotch whisky, Johnnie Walker Red Label, is renowned for its bold character and taste which shines through even when mixed. Vibrantly packaged with a hint of sparkle, this pack resonates the spirit of the festive season and is designed by the award winning agency Raison Pure Studio New York. It is the perfect gift for special occasions.


About Johnnie Walker:

Johnnie Walker is a  leading Scotch whisky brand, representing the concept of personal progress for the many people who enjoy it in more than 200 countries worldwide, just as it did to John Walker when he founded the business in 1820. A combination of consumer insight, determination and commercial astuteness enabled three pioneering generations of Walkers to grow a small grocery store into an international whisky business selling stylish, globally recognised brands. 

Throughout almost 200 years of trading, John Walker’s original values of quality and consistency have been rigorously applied to the blending process.  Like John’s grandson, Alexander, a master of the art of blending, today’s specialists combine a first-class training, a natural talent and a Master Blender’s perceptive nose; all crucial when creating complex blends. 

In 1908 “Born 1820 – Still Going Strong” appeared on Johnnie Walker advertising material.  Nearly a hundred years later Johnnie Walker continues to produce successful leading-edge brands.  The range of stylish, award-winning whiskies now includes Red Label, Black Label, Green Label, Gold Label Reserve, and Blue Label.



For further information about Johnnie Walker, please visit www.johnniewalker.in

About Diageo:

Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Jose Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company trading in more than 180 countries around the world. The company is listed on both the New York Stock exchange (DEO) and London Stock Exchange (DGE).


For more information about Diageo, its people, brands and performance, visit at Diageo.com.