Anju Modi has been an integral part of the Indian Fashion Industry from its nascent inception. Having started her label in 1990, she has been a quiet but strong force in the vehement increase of potential, awareness & growth of fashion in India.

A revered couturier, her designs are incensed with passion, romance & innocent seduction. They have over the last two decades, mesmerized all whom are privileged.
 
She is one of the founder members of the FDCI (Fashion design Council of India), and is an ex-Board Member too.

Behind the scenes Anju Modi has tirelessly been working with master artisans across the country. Age-old Indian techniques long forgotten have been delicately revived by her. In weaving, vegetable dyeing, block printing and old traditional embroidery she has created an extensive library of research and development.