Not so serious by Pallavi Mohan

Parent Category: News and Stories

Posted in: Fashion n Modelling on Saturday, 19 May 2012 00:00

Published on Monday, 22 October 2012 07:28

Written by Models n Trends

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Pallavi studied art at the Camberwell College of Art and Design, London. After which she pursued a degree in textile design from the Chelsea College of Art and Design.

The creative force behind Magnolia Martinique, Pallavi works with numerous international labels such as Roberto Cavalli, Jean Paul Gaultier, Guess Jeans, Paul & Jo and Valentino Group. This experience gives her an international design sensibility and a keen understanding about the demands and functioning of the industry at a global stage.

In 2007, Pallavi launched her label “NOT SO SERIOUS”, a brand that endeavours to amalgamate western sensibilities with Indian ethos. The brand’s retail footprints have increased and in India “NOT SO SERIOUS” is retailed from leading boutiques such as Carma, Ensemble, Aza, Ogaan, Fuel, Mogra & Kimaya. The label is also stocked by over 35 boutiques abroad in France, Greece, Italy, Spain, Japan, Singapore, United Kingdom and the Middle Eastern Countries.

Pallavi, who is six seasons old at the Wills Lifestyle India Fashion Week (WIFW), has been credited as a designer with an outstanding sense of fabric, flawless finish and inspiring originality. Her AW’09 collection was also selected by FDCI for the India Show in Almaty, Kazakhstan. Pallavi debuted at the Lakme Fashion Week in the established designer category with her Summer Resort 2011 collection that was much admired.

Pallavi has already set a benchmark in the fashion world with her indigenous skills not only in India but across the globe. She has been a regular at international fashion weeks and exhibitions and is a name to reckon with in the international market. She is a constant at Pure in London, Prêt a Porter & Atmosphere in Paris, Barcelona Fashion Week, Paris Fashion Week and London Fashion Week where she has always received rave reviews for her collections showcased.