CavinKare launches Spinz Black Magic

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Parent Category: News and Stories

Posted in: Product on Thursday, 12 November 2009 00:00

CavinKare launched ‘Spinz Black Magic’, a new variant under the popular selling deodorant brand ‘Spinz’. Spinz Black Magic has been introduced to spread the magic of fun and freshness.

Research findings substantiate that 30 % of women use men’s deo, as they like strong fragrances. Today’s women have an active fast paced lifestyle and the need for smelling good and feeling fresh all through the day is important.

Traditionally, while most female fragrances are mild, the key intent behind the Spinz Black Magic launch has been to launch a Musky Floral blend of fragrance in the Spinz female deodorant range along with an attractive all black packaging to meet consumer’s need.

According to Mr. Vineet Trakroo, VP (Marketing), Personal Care, “There is a need for strong fragrances amongst women, and hence the launch of Spinz Black Magic. This is the beginning of a range of products designed for the active youth.” 

Associating with the brand, brand ambassador Genelia says, “Today youth are obsessed with grooming and it is not just about looking good but also about smelling great. Their active lifestyle makes them desire for stronger fragrances that last longer.” 

Price: Rs. 150/-.

Available: At all the outlets across the country.