Vanish ropes in Sridevi as Brand Ambassador

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Parent Category: News and Stories

Posted in: Product on Wednesday, 31 March 2010 00:00

FMCG major Reckitt Benckiser India has now launched new Vanish specialist stain remover to get rid of even tough stains in the first time. The company intends to significantly invest on the brand and has roped in Bollywood actress Sridevi; as the brand ambassador.

“The market for specialist stain removers is nascent in India and we aim to create and grow the market. Sridevi enjoys a great stature with Indian housewives – they look upon her as an all-round achiever, who has excelled in almost very area of life be it acting, dancing or being a home-maker. Most importantly, consumers relate to her with a sense of warmth; her word is credible to them and they can believe what she tells them. She is also one of the few celebrities whose popularity cuts across all geographies in India. She was a natural choice for the Vanish Brand Ambassador,” said Chander Mohan Sethi, Chairman and Managing Director Reckitt Benckiser India Ltd.

Unlike ordinary detergents, it contains special ingredient “Active oxygen” along with enzymes and surfactants that can easily remove tough stains. The new Vanish formula has been developed to deliver a superior performance on tough Indian stains like curry and it has a lovely fragrance too.

The packaging has changed from a tub to an international quality re-sealable pouch which is easy to use and store. Even the price of the trial pack has been dropped from Rs 35/ to Rs 29/. Vanish comes in three sizes- 90g for Rs 29/-, 240g for Rs. 69/- & 450g for Rs. 125/-.