RK JEWELLERS LAUNCHES ZISTATVA

Parent Category: News and Stories

Posted in: Fashion n Modelling on Wednesday, 12 December 2012 18:09

Published on Wednesday, 12 December 2012 18:09

Written by Anup Bhandari

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RK Jewellers founded their flagship boutique in 1994 and since then they are well known for their eminence designs and concepts. RK Jewellers have now come up with the new collection ‘Zistatva’, the Sanskrit word for culture. The name itself describes the collection, ‘Indian, in their sensibility, yet international in their appeal’.



Every piece has been conceptualised, designed and crafted, to recreate the beauty of the bride. Ranging from bridal pendant sets, bangles, and bridal chokkers to maharani sets, Zistatva collection completes the Indian bride.



The rich heritage of the subcontinent is reinvented as contemporary high fashion through the genius of Indian craftsmanship. Through Zistatva, RK Jewellers tried to bring craftsmen from all over India and revive the lost craft. This is the most comprehensive and varied collection they have come up with. The artists worked with close cooperation with the craftsmen and created 18 pieces in the collection each of which is a masterpiece in itself. The pieces are made with an apt mix of kundan, polka, diamonds and colored stones, crafted and set in 22kt hallmarked gold with a Zistatva look to it.



“In the face of mass, generic and fast fashion, designers have increasingly turned to branding or gimmick to win the attention of the media or their clientele but real beauty, luxury and elegance, however, require no tricks to seduce us. Intricate craftsmanship, along with the return to gold celebrates Indian culture and this is what you will find at RK Jewellers, South Extension” says Mr. Rohan Sharma, Director, RK Jewellers.



About RK Jewellers :

R. K. Jewellers, the brand name is the property of m/s Zel Jewellers Ltd., having their flagship store in South Extention-2 Market, A public listed company, since 1996. The design aesthetics and the kind of effort that is put behind designing is the  reason that makes R. K. Jewellers different  from others. Over a period of 16 years it has slowly and gradually carved its own niche and developed expertise in making the designs with a different aesthetic.                                                                           



Prices on request.



Available at:  RK Jewellers, E-5, South Ex II, New Delhi 110049.