Mandira Bedi the new face of Bodycare innerwear

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Parent Category: News and Stories

Posted in: Fashion n Modelling on Friday, 06 August 2010 00:00

Published on Monday, 30 November -0001 00:00

Written by Models n Trends

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Bodycare lingerie adds another jewel to its crown by announcing Bollywood actress Mandira Bedi as the face of its iconic brand. This is for the first time in India that a lingerie brand has a rope in an Indian face to promote its brand.

Bodycare has introduced various innovations for the first time in India. It was the first brand to Introduce Procian printed panties for the first time in India. It also develop latest international technology of seamless lingerie in India.

Speaking on this occasion Mandira Bedi said, “Indian women consumers are becoming more cautious these days in choosing lingiries, which is in effect helping the growth of branded lingerie in India. Bodycare is a cute, girly and fun brand. It's an exciting opportunity for me because I get to put my own input into the brand - that's the main reason I agreed to do it."

Excited with this association  Mr Sanjay Dawar, MD, Bodycare  Creations Said“ With factors like growing number of working women, changing fashion trends, rising information level and media exposure, and the foray of famous foreign brands in the Indian market, Indian women have become more conscious about the range of brands that should fill their wardrobes.”

“The old practice of stacking lingerie in a corner of wardrobe no longer exists in the modern age. Rather, the taste of women related to their undergarments has reached new heights and it will not be a hyperbole to say that it has become a fashion statement. In recent times men’s innerwear industry has seen a plethora of celebrity endorsement from the biggest leading names in Bollywood. On the other hand in the women’s innerwear segment there is just one brand that has dared to venture in this league and that is Bodycare,” he added.