International lingerie brand ‘Wacoal’available in India

Parent Category: Fashion n Modelling

Posted in: Apparels on Tuesday, 12 May 2015 10:08

Published on Tuesday, 12 May 2015 10:08

Written by Models n Trends

Hits: 1233

‘Wacoal’, One of the global leaders in the luxury ‘lingerie’ market is all set to increase its global footprint with its entry into the Indian market. Wacoal India Private Limited is a joint venture between Wacoal International Hong Kong Co. Ltd. and Periwinkle Fashions Private Limited, a major fashion business company, home to popular brands, which include the likes of Samsonite, Lavie 

and Accessorize. 

Established in 1949 with a global presence in over 66 countries and regions, including North America, Europe, and Asia, the Wacoal brand aims to consolidate its international presence for the Wacoal Group. The Wacoal Brand will be launched in India on 20th April, 2015 and will be headquartered in Mumbai. Wacoal has a strong presence in leading US markets and Asian markets like Japan, Korea, Taiwan, Thailand, China and so on. The renowned brand has established a significant presence in the European market as well. In India Wacoal’s major competitors would include the likes of renowned labels like LaSenza, Marks and Spencer, Triumph.

The crème dela crème of luxury lingerie, Wacoal, will soon hit the Indian shores to solve your lingerie woes. Available in vibrant colors, Wacoal has a wonderful and diverse range of lingerie that fits well and looks fabulous. For lingerie that comes with an amazing plethora of styles and sizes, Wacoal’s presence in India would spoil women for choice. Wacoal’s top- of- the- line lingerie aims to accentuate the inner beauty of women and make them feel confident and beautiful. The brand’s range of intimate wear is an amalgamation of rich- looking fabrics, laces, intricate embellishments and beautiful hues for the free- spirited women of today.

After making women swoon in major regions including North America, Europe, and Asia, Wacoal is confident to make Indian women go weak in their knees with their latest luxury lingerie label. Wacoal would bring out the diva in you by striking a balance between sultry and sophisticated. Be it the comfortable all day wear lingerie or an alluring set of innerwear for that perfect night! Wacoal’s diverse collection will keep you wanting for more. Brace yourself ladies!

Initially, the brand is all geared to open exclusive stores in key metros like Mumbai & Delhi in July, 2015. The brand shall also be made available on popular E-Commerce routes and department stores very soon. 

Suggested retail price: Available on request.

Commenting on the joint venture with Wacoal International Hong Kong Co. Ltd., SandeepGoenka, Chief Executive Officer of Periwinkle Fashions Private Limited said, “We are extremely excited about our joint venture with Wacoal International Hong Kong Co. Ltd. which has provided us with a good opportunity to enter into a new product category. We believe Indians as consumers are naturally witnessing a change and getting more inclined in purchasing and consuming international brands and our commitment to them is to fulfill their needs. We aim to increase awareness of the brand ‘Wacoal’ by utilizing Periwinkle’s robust sales network, marketing expertise and fusing Wacoal’s know-how of lingerie business. We are proud to bring this International lingerie brand to India and believe the brand will meet with much success in India.”

Tsuneo Matsui, CEO of Wacoal International Hong Kong Co. Ltd. said, “We decided to foray into the Indian market as it is representative of exponential market growth and is an economy which is conducive to industry with its basic policies such as foreign investment promotion, social infrastructure development and expansion of industries. It is our intention to enable more women to bring out their inner beauty and express their individuality thanks to Wacoal’s intimate wears.”

About Periwinkle Fashions Private Limited:Established in 2004, Periwinkle Fashions Pvt. Ltd. (Periwinkle) is the flagship company of Tainwala Group. Periwinkle has been instrumental in promoting the retail business of Tainwala Group in India through its leading associate companies. The group is engaged in the retailing of luggage, business bag, backpacks, footwear of globally renowned brands such as ‘Samsonite’ ‘American Tourister’, Hartmann and High Sierra. Since 2009, the group also retails in-house premium ladies handbags and shoes brand ‘Lavie’. It is also involved in retailing products like bags, purses, jewelry under the premium brand ‘Accessorize’. The group employs over 800 persons across India and has 190+ exclusive brand stores.

About Wacoal International Hong Kong Co. Ltd.: It is a wholly owned subsidiary of Wacoal Corporation. WIHK was established in 1990. WIHK is mainly into trading business with main role of supply of finished garments. This group is known for superior quality and craftsmanship. It has major business interests with Wacoal Groups (Wacoal Europe, Wacoal America, Asian Wacoal companies).