Grand Finale of Amazon India Fashion Week showcased a journey from the past to the future

Parent Category: Fashion n Modelling

Posted in: Apparels on Friday, 30 October 2015 09:09

Published on Friday, 30 October 2015 09:09

Written by Models n Trends

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The Grand Finale of the five day long fashion extravaganza, Amazon India Fashion Week culminated with a spectacular show put together by 16 of India’s most celebrated designers, who paid ode to popular indigenous Benarasi weave. Curated on the theme of ‘Born in Benaras’, all designers presented their interpretations in Benarasi weave; showcasing the weave’s journey from being used only in traditional wear to now finding a place in contemporary fashion.  

The designers, Rohit Gandhi & Rahul Khanna, Namrata Joshipura, Ashish N Soni, Rajesh Pratap Singh, Abhishek Gupta, Gauri and Nainika, Alpana and Neeraj, Abraham and Thakore, Anupamaa Dayal, Malini Ramani, ATSU, Arjun Saluja, Manish Arora, JJ Vallaya, Sabyasachi and Tarun Tahiliani, created mesmerising designs in Banarasi weave using a wide palette of colors like black, gold, red and blue; presenting the weave in creative and modern interpretations. 

The Grand Finale showcased a fresh take on Benarasi weave across Western and Indian looks. Designers played with the Benarasi brocade on long jackets, A-line skirts, Boho chic resort wear, sarees as well as lehengas, giving the handcrafted weave a more western and edgier touch. The rich assortment of creativity and ideas in colourful threads started with a western collection in more of black and golden tones, followed by western collection with fusion of colors which was then concluded with the rich Indian garbs in turquoise, red and gold colors using the season’s fresh bridal hues. 

“We are extremely thrilled to have a stunning and grand culmination promoting the Benarasi weaves. An  impressive list of 16 designers presented their expert and unparallel creative benchmark, with the encouragement and belief instilled by Shaina NC to take this forward in alliance with our title sponsor Amazon.in. It was undoubtedly the most anticipated gala closing show ever seen. Our talented designers have successfully reflected the old world charm of Benaras on the contemporary canvas. We look forward to having such collaborations in future and evolving the fashion dynamics of India”, said Sunil Sethi, President, FDCI.

 “I would like to thank and congratulate FDCI and all 16 designers for putting together a spectacular show. The outstanding reinvention of Benarasi weaves at the ramp today was magical. We are very pleased to partner with FDCI as this association has given us a great opportunity to liaise with the huge talent pool of designers. We want to work with them and help them leverage the power of technology to access and provide unique experiences for their new generation customers across India and the world.” said Susan Saideman, Head, Fashion, Amazon India.

Amazon.in forayed into fashion in September 2013 with the launch of the Fashion Jewellery & Watches selection.  Since then the store has continually added selection to grow the portfolio including apparel for men, women and kids across ethnic wear and western wear, shoes, handbags and luggage among others. Today the store has over 5000 brands and over 5 lakh styles.

All consumers on www.amazon.in and the Amazon mobile shopping app have an easy and convenient access to over 30 million products across hundreds of categories. They benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. They can also enjoy Amazon.in’s guaranteed next-day, two day delivery and the just launched Sunday delivery on products fulfilled by Amazon.

About Amazon.in:                                                                                                                

The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.’

About Amazon.com:                                                                                                 

Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, Fire TV, Amazon Echo and Alexa are some of the products & services pioneered by Amazon.

About FDCI:

A non-profit organisation, the Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 350 members. Founded on the premise of promoting, nurturing and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion. Website: www.fdci.org