This Durga Puja, usher in the celebrations with BIBA’s new festive collection

Parent Category: Fashion n Modelling

Posted in: Apparels on Friday, 30 October 2015 10:45

Published on Friday, 30 October 2015 10:45

Written by Models n Trends

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With the Durga Puja season in full swing, BIBA, one of the leading Indian ethnic wear brand is all set to deck you up with its new festive collection. Rich colours, lush fabrics and intricate embroideries mark the chic and stylish collection, exhibiting sheer feminine elegance.

With a palette of strong colours and an array of traditional designs, the collection highlights the perfect styles for this puja season.  Using blends of block prints and embroideries, the rich color collection is such that it instantly brightens up the celebrations. The exquisite range of new collection is themed around ‘Change’ and celebrates ‘Change’ in the most fashionable way. The cuts are mixture of the regular classic fits with an edge of modish silhouettes. Each piece of the collection spells contemporary yet traditional fashion in its true sense. Keeping festivity in mind, the collection by BIBA endorses vintage embroidery adorned with resham thread and mixed with rustic gold, zardozi and gotapatti. There is extensive use of extravagant brocades meticulously weaved in the basic fabric and the gold highlights makes it all the more perfect for festive season. 

Truly exotic and simply comfortable, all the designs of this collection are created in rich fabrics for giving you that impeccable and unique look. 

This collection by BIBA is for the woman who strives for a ‘Change’ because BIBA believes - ‘Change is beautiful’.

For more information: Visit: www.facebook.com/BibaIndia and http://www.biba.in/

Availablity: Across all BIBA stores in India.

About BIBA: 

BIBA, a synonym for pretty women in Punjabi, is literally a home grown ethnic wear brand, started by Meena Bindra from her house in Bombay with a paltry sum of eight thousand, way back in 1988. Soon, the brand started spreading its wings in and around the city as the product’s styling and beautiful hand block prints started getting fantastic response from the local communities, including many filmstars as well. The retail revolution in the country gave the brand the desired recognition and an opportunity to grow across the country. Symbolising the strength and the spirit of today’s woman, BIBA today is the most loved ethnic wear brand in the country. With a prime objective of providing trend setting and fashionable Indian attire at an affordable price, BIBA products are available in all three categories of SKD (salwar kameez dupatta), M&M (mix & match) and Unstitched Fabric. The popular demand from its avid patrons, led the company to introduce BIBA Girls, a dedicated range for kids between 2 to 12 years. With an aim to tap the burgeoning premium ethnic and bridal wear segment in the country, BIBA joined hands with designers- Manish Arora; by taking up 51% stake in ‘Indian by Manish Arora’ brand in 2012 and recently acquired a substantial minority stake in the designer label- Anju Modi.  Biba also collaborated with Rohit Bal and launched a collection ‘BIBA by Rohit Bal,’ that is retailed at select BIBA stores. 

BIBA products are available through 180 stores in 70 cities, apart from presence in all the major retail chains in the country like Shopper’s Stop, Lifestyle, Pantaloons and Central. Over the years, the brand has received awards and recognition from various organizations, the most recent one being the ‘Most Admired Women’s Indian wear Brand’ by Image Group, for the fourth time, credited to its innovative designs, fit, silhouettes and varied color palette. The brand is guided by the vision of Siddharth Bindra, who as Managing Director is responsible for overall growth of the brand.