Bipasha Basu is the new face of Vi-John Feather Touch

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Parent Category: News and Stories

Posted in: Product on Thursday, 25 March 2010 00:00

Bollywood actress and glamour queen, Bipasha Basu has been roped in to endorse India’s largest selling hair removing brand, Vi John Feather Touch. Over the years, the brand has built a strong equity and a large consumer base, primarily due to its unilateral focus on quality.

Bipasha today is an epitome of glamour. Her transformation to being a glamour queen has been perhaps the most dramatic in the industry. And the fact that VI- John Feather Touch hair remover helps one to be beautiful, to look glamorous without compromising on the safety, has made her the right fit for the brand and a natural choice. 

This association with Bipasha is sure to strengthen the saliency of the brand and further accentuate its dominance in the market. Bipasha Basu would soon be seen in a new television commercial of the brand. The film has recently been shot in Bangkok. Along with the television commercial, Bipasha would also appear in the brand’s promotions across various media, including outdoor and press.

Vi John Feather Touch hair remover is available in 3 variants – Rose, Sandal Wood and Lemon. It is available in jar and tube formats. A pack of Vi John Feather Touch contains a high quality spatula for a better application.