Future Group launches John Miller Deodorant

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Parent Category: News and Stories

Posted in: Product on Friday, 23 April 2010 00:00

Future Group announced the launch of ‘John Miller’ range of body deodorant sprays in three refreshing fragrances under sub-brands PowerPlay, Flirt & DarkNight. After its success in men’s formal wear category in and outside Future Group stores, John Miller has marked its foray in men’s grooming category with the launch of its new range of body deodorant sprays.

Speaking on the Launch, Devendra Chawla, Business  Head - Private Brands  said, “Increasingly consumers are graduating to wearing different accessories (like footwear) & apparels for different occasions like Office wear, Casual wear & Evening wear, we capitalized on this insight and developed fragrances that would match different occasions/moods and thus drive consumption.”

John Miller range of Deodorant Sprays has three refreshing fragrances that would appeal to the lifestyle of the consumers-on-the-go.

PowerPlay: This vitalizing fragrance is for the ‘Me at Work  mood  wanting to climb the corporate ladder with skilled maneuver.

Flirt: This sparkling cool fragrance is for the  ‘ relaxed ‘  mood enriching experiences like  after office hangouts, outings with friends, movie’s and those relaxed weekends.

DarkNight: This musky and woody fragrance is for the ‘Me at Party Time’ mood resonating with high energy and appetite for adventure unleashing the wild side.

“John Miller is aimed at mid-level executives, who aspire to play the bigger game in corporate life and outsmart competition by their non-linear, smooth actions. John Miller Deos reflect this effortless, charmingly wicked and playful brand personality. The brand communication campaign ‘ Good Looking rascal ‘ makes it looks easy,” explained Mr. Atulit Saxena.

Price: Rs 99/- for 150ML

Available: At all Big Bazaar & Food Bazaar outlets across the country.

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