DIESEL launches Italian street wear brand 55DSL in India

Parent Category: News and Stories

Posted in: Fashion n Modelling on Saturday, 10 November 2012 07:58

Published on Saturday, 10 November 2012 07:58

Written by Models n Trends

Hits: 1009

Diesel’s Italian street wear brand 55DSL was successfully launched in India through a mega event in the beginning of the festive season in Mumbai. The brand will now be available across Diesel stores at Palladium, Lower Parel, Mumbai; UB City, Vittal Malaya Road, Bangalore; MDB Neopolis Mall, Ludhiana; Ambience Mall, Gurgaon and Phoenix Market city, Pune
Commenting on 55DSL’s India launch, Sumeet Yadav, Business Head, Diesel India said, “Indian youth today is both bold and experimental in their fashion choices. The launch of 55DSL in India especially in this festive season will help us offer these youngsters a fashion variant that is practical and comfortable, while remaining aesthetically stunning and unique through the versatile use of inspired graphics. We expect 55DSL to become the new aspirational brand amongst young Indians.”
The brand was launched in India through a mega event at Palladium, Mumbai. The event reflected 55DSL’s young, street DNA in mind and showcased the best of International street culture including various art, dance and music forms. Graffiti artists Jas, Minzo and Guru painted the parking lot walls at Palladium and made artistic murals, Ganpati of the boring white walls. The crowds were also entertained by performances by B-Boying crew Roc Fresh, Street Rappers Cash Kardz, Ace aka 39, Kinga Rhymes and MC Shinobi and Beat boxers Beatbench.

55DSL is the original Italian street wear brand uniting subcultures around the world, through a shared passion for creativity and fashion. Created in 1994 as an experimental spin-off of the popular Diesel brand, 55DSL is now an independent apparel company belonging to Only the Brave group (Diesel) with a lively and provocative identity, and a fresh young attitude.
Under the creative direction of Andrea Rosso, 55DSL creates male and female collections for those who feel equally at home in an urban dwelling as a rural scenario. Andrea Rosso tirelessly seeks out new collaborations every day with artists and companies of all genres all around the world, thus making 55DSL as much about the mind as the body. 55DSL is a solid company settled through 20 directly owned stores around the world, and select worldwide distribution from the USA to Europe and Japan.