The exuberance & revelry of the 1920’s make a comeback on the ramp

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Posted in: Fashion n Modelling on Thursday, 22 August 2013 08:27

Published on Thursday, 22 August 2013 08:27

Written by Models n Trends

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Day 3 of the fourth edition of Aamby Valley India Bridal Fashion Week in association with AZVA at the Hotel Grand, New Delhi will present a collection from the atelier of Raghavendra Rathore that celebrates the magnificence of Indian royalty and heritage at its opulent best. The collection channels the spirit of the glory days of the Raj and is reflective of absolute refinement and stylish dressing. It draws influence from traditional silhouettes from across Asia and puts the focus back on redefining structure and fit, and adds eloquence to the idea of decadent dressing. It aims to reinvent the revelry and exuberance of the 1920’s - the era known for unprecedented economic prosperity. A plethora of exquisite embellishments in the regal shades of fuchsia, midnight blue, wine, saffron, gold and silver are thrown in to exude richness. Reminiscent of the finely-crafted garments worn by the Maharajas, these elegant pieces are for those who appreciate intricacy and fine workmanship.

Surface embroideries that are treated to evoke an antique, vintage feel enhance the overall appeal of each immaculately designed ensemble. Bejeweled accessories and Indian fabrics have been used intelligently to exemplify the signature silhouette of the brand – ‘the Bandgala Jacket’ in its varied avatars, some in neutral color tones which are in stark contrast to the conventional, vibrant hues of the East. With just a slight change in accessories or make-up, they can carry you with aplomb from a fashionable lunch with the swish set to the red carpet.

Raghavendra Rathore says "The India Bridal Fashion Week is a unique platform discreetly providing all the needs for an ideal wedding and also giving direction to couture trends for the season. The exclusiveness of the event only enhances the business approach the entire concept has, in both the B2B and online presence. It is a pleasure to be part of the IBW Platform and we look forward to a long term association.”

R A G H A V E N D R A   R A T H O R E:     The Raghavendra Rathore Jodhpur brand is driven by a holistic vision of luxury, inspired by the "old world charm" of Rajasthan in India, with a clean and a modern sensibility of New York. Trained in Manhattan, at the Parsons School of Design, Rathore worked at DKNY and Oscar de la Renta before launching his own label in 1994 under the Rathore Jodhpur brand.

Raghavendra Rathore spends time traveling between the metropolis and his native town of Jodhpur, working on projects relating to multiple facets of design and the subliminal world of innovative concepts. With the valuable 1200 years of family history & lineage, it is undoubtedly the source of inspiration in his work.

The lifestyle designer who belongs to the Royal family of Jodhpur, is best known for his diversity of design, he uniquely has managed to illustrate through his multi faceted Lifestyle Design Company that fashion is a perfect communicating point for other areas of design. His strength of heritage and culture coupled with the awesome wealth of lineage forms the very unique base for his work. He effortlessly manages to translate this awesome inspiration into various disciplines of design that he chooses to work in. His designs celebrate the magnificence of Indian regalia and royal heritage and this is translated into his Product design, interior design, architecture and landscape design, corporate uniform design, industrial design, fashion design, elegant software products and jewellery design which are the strengths of this design company.  His training in New York with international labels has given him the ability to understand design from a 360 degree perspective.

FASHION ONE INTERNATIONAL: Founded on the principles of being an integrated company in fashion & lifestyle industry, with philosophy of "concept to commissioning", FASHION ONE operates in the business verticals of – Fashion Week, Exposition, Retail and Consulting.

FASHION ONE aims to showcase Indian Designers, nurture and represent their best of design and talent in India and abroad. Our objective is to develop the long- term sustainability of the Indian fashion Industry by building marketing, branding and retail capabilities and profiling Indian talent on international platform.

AAMBY VALLEY CITY: Aamby Valley City is being developed as an integrated Hill City spread over an area of 10,600 acres (4,294 hectares). It is positioned as a premium, self-contained city addressing the various socio-physical infrastructure requirements like school, hospital, captive utilities (power, water, telecommunications etc.), shopping facilities, and recreational areas.


The project envisages development of a gated community of high end villas, condominiums, an airport, an international school, a hospital, a 18 hole championship golf course, a town plaza, a community centre, hospitality services like hotel and resorts and a business district. Aamby Valley City is located at a distance of 120 km from Mumbai, 90 km from Pune and lies 25 km off the town of Lonavala on the Mumbai Pune Expressway.

AZVA BY WORLD GOLD COUNCIL : The World Gold Council has launched Azva bridal jewellery in 2012 in India. Derived from the Sanskrit word ‘ashvaa’, the name ‘Azva’ symbolizes the seven unique vows which the couple takes on their wedding day. Inspired by ‘saat pheras or seven vows’ of Indian marriage tradition, Azva jewellery is a collection of innovative designs that represents every couple’s unique story of togetherness, crafted in gold.

Fashioned in 22 karat gold by the finest goldsmiths in the country, the Azva collection ranges from 70 grams to over 300 grams and comprises of necklace, earrings and bracelet. Each piece is handcrafted with unique designs reflecting concept of seven beautifully and has a hallmark certification.  Azva is exclusively retailed at select jewellery stores in India. For further details on Azva, please visit www.azvavows.com. Azva and the Azva logo are trademarks of The World Gold Council.  All rights are reserved

AMR INFRASTRUCTURE  :AMR Group has diverse business interests which include jewels & artifacts, education, textiles, security systems, hospitality, power projects, entertainment, media, fashion & films besides real estate. The Group strives for customer-centricity, innovation & world-class standards. It is a socially responsible, channel-oriented & professionally managed business organization with best practices & corporate governance in place. The most ambitious project AMR Group is The Great Adventure Mall (TGAM), located at Tech Zone, Greater Noida, which is replete with every major adventure facility making it India’s first all-in-one adventure & entertainment destination.

AMR Group has come up with Delhi Film Centre in association with renowned film actor & director Satish Kaushik, which besides facilitating the established film makers to shoot & produce films with ease in North India, shall also facilitate the upcoming film makers in every aspect like funding, technical assistance etc.Young Designers' Forum (YDF) under the aegis of Indian Fashion Company (IFC) is yet another initiative by AMR Group which shall transform young fashion design graduates into complete professionals with their own fashion label & promote them internationally.