Ambassador of France, Francois Richier in association with Ashish N Soni and Chivas 18 presented ‘Crafted for Gentlemen’

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Posted in: Fashion n Modelling on Monday, 24 February 2014 11:24

Published on Monday, 24 February 2014 11:24

Written by Models n Trends

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Chivas 18 premium Scotch whisky and Ashish N Soni in conjunction with the French Embassy introduced the concept of luxurious artisanal soirees titled ‘Crafted for Gentlemen’ to highlight the art of bespoke tailoring and its nuances as they are manifested through Ashish N Soni’s tailoring studio. The evening was hosted by the Ambassador of France to India, Francois Richier at his beautiful manor in New Delhi.
 
Explaining the concept of the programme, Ashish N Soni said, “Crafted for Gentlemen is an in-depth collaboration with Chivas 18 that has been conceptualised collectively over the past 6 months and I'm extremely proud of the end product. Whether it’s a whiskey or a bespoke suit, we really are speaking to the same audience; we are speaking to people who have reached a certain level of sophistication where they understand the things that are important to their lives and the things they want to spend time and money on. The purpose of this evening is to elucidate on the difference and conflict of Bespoke versus made to measure as well as to highlight the similarities in the skillful processes that are involved in crafting a well-blended whiskey or a well-fitting suit. Both arts require skills which are developed over time, matured and executed to perfection.”
 
To showcase this unique abstraction, Ashish N Soni and Chivas 18 screened a short film that highlighted the journey of bespoke services from when the concept was created to today. Accompanying this film was a well gestated installation of a fashion designers laboratory that showcased the creation of a bespoke suit and the services that comprise different components from its construction, assembly and even the various fabrics used at the Ashish N Soni artisanal studio.
 
The alliance with Chivas 18 is synchronous for this concept, as the multi-layered blended whisky has been specially crafted for Gentlemen, similar to the presentation that Ashish N Soni has created.  Chivas 18 is a uniquely rich and multi-layered blend that includes over twenty of Scotland’s rarest single malt Scotch whiskies. Meticulously blended by Master Blender Colin Scott, Chivas 18 rewards the senses with 85 flavor notes in every drop. Each sip is a new discovery. Not only is it aesthetically beautiful but is also modern, edgy and luxuriously complex.
 
“Chivas 18, as a brand and iconic product speaks immense and beyond about the history and perfection in the art of blending Scotch whisky. The multi-award winning whisky along with master designer Ashish N Soni have collaborated to present these touring multi city artisanal soirees that evoke thought, appreciation of craftsmanship and attention to detail. These soirées are targeted for the consumers who understand the art of Bespoke and embrace it in their lives”, remarked Sumeet Lamba, Executive Director, Pernod Ricard India at the unveiling of ‘Chivas 18: Crafted for Gentlemen’ affair in New Delhi.
 
To add to the savour of the evening, the head chefs of the French Embassy have personally orchestrated each and every preparation, to present an authentic and exclusive French meal in addition to the wonderful delicacies.  To compliment further to the artisanal soiree, Chivas 18 collaborated with Adil & Vasundhara. The jazz duo based out of New Delhi with Adil Manuel on the guitars and Vasundhara Vidalur with her compulsive vocals, added the perfect harmonious elevation to the evening.
 
85 notes in every drop. 18 facets of a gentleman.
 
Ashish N Soni’s brand philosophy: Ashish N Soni was founded in 1992 as an artisanal tailoring studio. The same spirit continues to is its raison d'etre even today. The focus on simplicity, quality, and luxury define the brand that bridges the gap between distinction and discretion. Renowned for its luxurious fabrics and streamlined fit; the belief in the principal of intuition blended with an in depth knowledge of craft, make each piece created from this artisanal studio the result of a lifelong passion and an obsession with perfection.

Made to measure vs. bespoke: At the core of the Ashish N Soni studio is a focus on bespoke services that set it apart from other made to measure design teams; it is the pinnacle of the brands 20 year old sartorial tradition. Each garment reflects the artisanal care and attention of times past combined with the efficiency and speed of modern garment manufacturing. Each and every tiny detail can be customised to craft a suit that is only for you, with every fine detail an exquisite reflection of the wearers’ tastes.
 
About Chivas Regal: Chivas Regal is the one of the leading super-premium blended Scotch whiskies in the world and a true global brand owned marketed and distributed by Pernod Ricard, which is the world's co-leader in wine and spirits. Since its creation in 1975, the company has undergone steady development, founded on organic growth and successive acquisitions.