Ritu Wears launches Biglife

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Parent Category: News and Stories

Posted in: Fashion n Modelling on Tuesday, 23 March 2010 00:00

Published on Monday, 30 November -0001 00:00

Written by Models n Trends

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Ritu Wears launched its first ever store in Indore city, where the style diva and the hot face from Bollywood fraternity, Maliaka Arora Khan graced the occasion with Sanjay Sahni, MD, Ritu Wears and Samir Sahni, Joint MD, Ritu Wears.

The store is called Biglife with the high-fashion clothes, footwear, jewellery, cosmetics, fragrances, toys, watches, sunglasses, luggage and accessories for men, women and kids, all under one roof.

Customers can shop for brands like Color Plus, Levi’s, Louis Phillipe, Van Heuse, Reebok, Lee, Levis, Spykar, Police, Hugo Boss, Gini & Jony and more.

The new logo with four human figures celebrates the colourful bond of a family and positions; Ritu Wears Biglife is a family lifestyle destination, where there is something for everybody. This all new format is more interactive & responsive, making it customer-focused.

With a vision to establish itself as India’s leading fashion & lifestyle brand with global values, the group is planning major investments and introducing new retail concepts in the rapidly evolving organized retail landscape in India.

In the previous year, the group has launched four showrooms at Indore, Jalandhar, Faridabad & Indirapuram. Plans are underway to add 33 more stores by 2014, expanding towards North and Central India.