Gautam Gambhir is the face of Beverly Hills Polo club in India

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Parent Category: News and Stories

Posted in: Fashion n Modelling on Monday, 08 November 2010 00:00

Published on Monday, 30 November -0001 00:00

Written by Models n Trends

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Beverly Hills Polo Club®, the well known International brand in casual fashion, announced Gautam Gambhir as its first Brand Ambassador for India. Gautam Gambhir exemplifies excellence in his field and also represents the brand values of BHPC in terms of freshness in style and the promise of delivering the best.

Signing on Gambhir, who is one of the most promising youth icon in India, highlights BHPC’s commitment to become a dominant brand in the youth category. Gambhir will be integrated into BHPC’s programs in India and will be leveraged through multi-faceted marketing initiatives, including, consumer promotions, online support, store launches and public relations, to endorse BHPC’s trendy and casual fashion apparels and accessories.

Sharing his views on the association, Mr. Sanjiv Goenka, Vice Chairman, RPG Enterprises expressed “Gambhir is one of the most promising players in the Indian cricket fraternity today. He is a perfect fit for our brand as he personifies the style, energy, confidence, contemporariness and versatality which are core attributes of Beverly Hills Polo Club. Having established ourselves in the field of fashion and lifestyle, Beverly Hills Polo Club is now poised to scale new heights with this association."

Talking about his association, Gautam Gambhir said, "The collection is exclusive, has a global feel with its Californian intonation and contemporary style and hence a perfect fit for today’s fashionfad youth. BHPC reflects my preference for refined comfort and stylish elegance."

The event also witnessed a fashion show where the newly appointed brand ambassador Gautam Gambhir walked the ramp with popular models like Joey Mathews, Krishna Somani, Amanpreet Wahi, Aanchal Oberoi and others showcasing the extensive collection from the BHPC® portfolio.