T.M. Lewin, not just a white shirt

Parent Category: Fashion n Modelling

Posted in: Apparels on Tuesday, 01 July 2014 10:22

Published on Tuesday, 01 July 2014 10:22

Written by Models n Trends

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A white shirt is one essential piece that compliments a whole host of different looks and is suitable for just about any occasion. Minimalism seems to be the key for the current season and white has come back into the spotlight. Being subtle and a go-to colour choice, a crisp white shirt has cemented itself as every man's wardrobe essential.

At T.M. Lewin, there's no such thing as an ordinary white shirt. The difference between a good shirt and an impeccable one is all in the details.

The fabric: T.M.Lewin shirts are made from finest quality two-fold 100% cotton, created by twisting 2 yarns for extra strength and provide better color definition that keeps the shirt looking better for longer.

The Fit: 

The heritage brand offers 4 different fit options to choose from:-

Regular Fit: The classic Jermyn Street shape, tailored for maximum comfort with a more generous cut across the chest and waist.

Slim Fit: The name refers to the shirt shape not your shape. Our Slim Fit gently tapers into the waist for a closer fit.

Fully fitted fit: A most tailored fit, tapered in at the waist for a smart streamlined shape. Extra detailing and an easy-iron finish.

Super fitted: The tightest body fit in limited edition, reduced fabric around the torso and tapered waistline for an ultra sleek look.

The collar: T.M.Lewin shirts have non-fused collars so they retain the shape because they are sewn into the shirt, not glued. Available in 3 collar styles like classic, cut-away and round (limited edition). 

The cuff: The brand offers single/barrel cuff and double/french cuff options.

About T.M.Lewin:

Established in 1898 in Jermyn Street, London, T.M.Lewin, UK's leading quality shirtmaker, is famous in particular for its expertly crafted hand finished 100% cotton shirts. T.M.Lewin offers customers unrivalled choice, with up to 100 new shirt fabrics every month with a choice of fit, collar shape, cuff and sleeve length. Each item is made from only the finest raw materials, using the same traditional British tailoring techniques pioneered over a century ago. T.M.Lewin offers quality and craftsmanship at a price that is competitive.

About Brand Marketing India:

Brand Marketing India (BMI) and its founders are responsible for the launch and development of the Tommy Hilfiger, Calvin Klein Jeans, Calvin Klein Underwear, French Connection and T.M.Lewin businesses in India. The company has opened over 350 points of sales across 43 Indian cities in less than 5 years. An ever expanding geographical and retail presence, coupled with an in-depth understanding of the Indian retail environment, positions BMI as the preferred partner for international brands looking to foray into India.