Grasim unveils exclusive fabric range with jute ‘The Golden Fibre’

Parent Category: Fashion n Modelling

Posted in: Apparels on Monday, 06 October 2014 07:40

Published on Monday, 06 October 2014 07:40

Written by Models n Trends

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With the onset of festive season, before the autumn leaves start to fall and take to the ground, India’s homegrown and men’s lifestyle brand Grasim Suiting, a subsidiary of Grasim Industries Limited and a part of the Aditya Birla Group, celebrates the end of summer on a sweet and enlivening note with a stylish and innovative wardrobe solutions with the new blended jute fabric range.

Grasim’s new jute collection has an extremely soft fabric structure, which makes it ultra-comfortable to wear. The collection has jackets made of jute blends that look elegant, simple yet fashionable. Each fabric within this range has a unique texture and fall which exude a highly premium look and feel.

The high point of this collection is jute, which is not only known for its durability and strength but is also high on the fashion quotient while being environment friendly. Extensively used by both Indian and International designers, ensembles made with blended Jute Fabric are quickly moving up the social ladder.

Grasim always offers innovative products to men who believe in their own self and aspire to do great things in life.  Each fabric is uniquely engineered to immaculate style and unparalleled comfort for the self-made man.

‘Soft pleats and high waists in trousers made of blended jute in muted colors are hot picks for the season.’ said Narendra Kumar Ahmed, Brand Advisor for Grasim.

The collection comprises of solid and festive colours like wine, electric blue, sea green, gunmetal, fawn, rustic brown etc. to suit one’s requirement for every occasion.  The collection price ranges from Rs. 477/- to Rs. 594/- per metre.

Grasim’s exclusive jute fabric line is now available at all leading retail outlets.

About Grasim: 

Brand Grasim, part of the Aditya Birla Group, is one of the dominant players in the ready-to-stitch over the counter fabric industry.  Grasim has also ventured in to ready-to-wear category by launching readymade garments through distribution network & its exclusive showrooms. Today apart from an elaborate and well-established pan-India distribution network of 150 dealers and 10000 multi-brand outlets, Grasim has an all-India presence through 120 premium stores.