Wrangler and MTV hunt for their Urban Wanderer

Parent Category: Fashion n Modelling

Posted in: Apparels on Wednesday, 03 December 2014 09:07

Published on Wednesday, 03 December 2014 09:07

Written by Models n Trends

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Motorcycling isn’t only about days of trips with scenic experiences. For a biker, there’s a lot more to it than only riding the bike for days to places far away. There’s a lot to explore on a short day, long trip just outside our cities. For all you bikers with a zeal for adventure put on your knapsack, as its time to be rewarded for your passionas Wrangler associates with MTVin search of the first Urban Wanderer.

No matter where you are, you’re never too far from something amazing! After the successful launch of True Wanderer, Wrangler, the outdoor denim brand along with MTV has set out with True Wanderers to explore the wonders and experiences that lie beyond the city limits.

Through an online entry procedureWrangler and MTV will identify 6 teams of 2 biking and travel enthusiast from cities all over India. Over 3 week these urban wanderers will ride to the suburbs of their cities to discover variousplaces and experiences. Their expedition will be captured and shared with viewers online. The content will showcase excitinghighlights one can witness and things one can do on short bike rides, thus encouraging people to ride (wander) and discover.

Every week the wanderers will make 2 such bike trips.

Log in to www.wrangler.in to locate a store near you or check out the Wrangler facebook page www.facebook.com/wranglerdenims to stay connected.

About Wrangler:

The heritage of Wrangler goes back literally a hundred years to 1904 when its original manufacturers - the Blue Bell Company was founded. Since then, Wrangler continues to inspire freedom, independence and self-reliance in its wearers. Wrangler was the first modern day five pocket jeans to be test-fitted and endorsed by real-life cowboy rodeos. The brand in India has come a long way, from a cowboy image it has today truly evolved to an “Urban Cowboy” image, which is contemporary, fashionable yet rugged.  

A part of VF Corporation -the world's largest apparel company, Wrangler has found a loyal consumer base in the Indian youth that swear by this unique fashion brand. This high-fashion denim brand is available at exclusive stand-alone stores, leading apparel stores and major department stores.