BCBGMAXAZRIA launches itsfirst store in India

Parent Category: Fashion n Modelling

Posted in: Apparels on Friday, 24 April 2015 10:26

Published on Friday, 24 April 2015 10:26

Written by Models n Trends

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BCBGMAXAZRIA has opened its first store in India at DLF Emporio Mall in New Delhi. BCBG stands for the French phrase, ‘bon chic, bon genre,’ meaning, ‘good style, good attitude.’ It is a brand that embodies a vision of global style and attitude. 

Always on the forefront of fashion, the BCBGMAXAZRIA woman is known for her sense of style. She is an avid shopper, who appreciates clothes that are elegant as well as wearable. The store will launch with the brand’s spring 2015 collection, which combines timeless elegance with nonchalant bohemian silhouettes. Tapestry and abstract floral prints are inspired by the colour reform concept, lending a sun-bleached softness and richness that create a chromatic experience. Distinctive, with a touch of ethereal, the collection embodies her carefree spirt, creating a lasting impression. The BCBGMAXAZRIA collection will be available in between Rs. 6000/- to Rs. 40000/-.

Inside the store, smooth cement floors, warm yellow lighting and ivory walls, give the space an ultimate chic vibe. BCBG is about making quality pieces that fit seamlessly into our customer’s lifestyle. Each piece tht carries our name represents the luxury, visionary point of view and design integrity that is incorporated into every garment. 

“Indian fashion is at a very aspirational stage where the luxury customer is well travelled and identifies with global fashion and brands. We are excited to introduce BCBG to the Indian market and hope to discover their needs and give them something they like” says Chief Creative Officer of BCBGMAXAZRIA Group, Lubov Azria. 

Commenting on the launch, Darshan Mehta, President & CEO, Reliance Brands said, "We are delighted to be introducing BCBGMAXAZRIA to India. It is a marquee brand that will help Indian women move from occasion dressing to an effortless dusk to dawn lifestyle. BCBGMAXAZRIA Group stands apart in their quest for creative excellence, with a constant emphasis on fit, quality and great design details, and we are honored to be their India partners.”

BCBGMAXAZRIA has a loyal following of Hollywood’s celebrities such as Alicia Keys, Halle Berry, Fergie, Carrie Underwood, Rachel Bilson, Angelina Jolie, Michelle Obama, January Jones, Florence Welch and Olivia Palermo.

BCBGMAXAZRIA Group has entered India through a long-term license agreement with Reliance Brands Limited, a part of the Reliance Industries Group, to launch BCBGMAXAZRIA and BCBG Generation in India.

The launch evening: Presenting the brand’s spring 2015 collection, a combination of timeless elegance with nonchalant bohemian silhouettes, were some of India’s top models, Noyonika Chatterjee, Erika Packard, Bhawna Sharma and Aditi Mishra, draped in exquisite ensembles from the collection. The showcase included a black and white theme to recreate a chromatic experience, which transitioned to pop colours, floral prints and vibrancy, embodying a carefree spirit.

Co-hosted by fashion designer Rajesh Pratap Singh and Darshan Mehta, President &CEO of Reliance Brands, the celebration brought together some of city’s socially prominent individuals, Savitri Singh, Shabnam Singhal, Payal Pratap, Luigi Estero, Anupama Dayal, Priyanka Gill, Sasha & Kaabia Grewal (from Outhouse), Sarika & Vishal Chaudhry, Caroline Young and many more.

About BCBG Max Azria Group, LLC: It is one of the worldwide leaders in ready-to-wear, encompassing a portfolio of brands that includes BCBGMAXAZRIA, Herve Leger by Max Azria and BCBGeneration. Brands are present in over 41 countries with more than 1000 points of sale worldwide, showcasing a luxury spectrum of premier women's ready-to-wear and accessories collections. The collections are also sold in specialty boutiques and shop-in-shops within major department stores across the globe, including Saks Fifth Avenue, Neiman Marcus, Bloomingdale's, Nordstrom, Macy's, Lord & Taylor, Net-a-Porter and Harvey Nichols.

About Reliance Brands Limited: It is part of the Reliance Industries Group. The Company began operations in October 2007 with a mandate to launch and build international and domestic brand equity in the premium to luxury segment across apparel, footwear and lifestyle business. Its current portfolio of brand partnerships comprises of BROOKS BROTHERS, DIESEL, ERMENEGILDO ZEGNA, HAMLEYS, ICONIX, BCBGMAXAZRIA, KENNETH COLE, PAUL & SHARK, QUIKSILVER, ROXY, DC SHOES, STEVE MADDEN, THOMAS PINK, STUART WEITZMAN, GAS, REISS, SUPERDRY, DUNE AND JUICY COUTURE.