Hemant&Nanditaannounce association with luxury and retail giants, Amazon.com and Neiman Marcus

Parent Category: Fashion n Modelling

Posted in: Apparels on Tuesday, 08 September 2015 07:17

Published on Tuesday, 08 September 2015 07:17

Written by Models n Trends

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Beholding substantial growth, since their inception in 2006, and with an established base of discerning buyers, e-retail platforms and luxury boutiques across the world, designer duo Hemant&Nandita announce two new associations in the International market with E-Commerce giant, Amazon.com and luxury retail store, Neiman Marcus.

A testament to the commercial success of the label is the recent association with Amazon.com, whereby they will be retailing an exclusive lounge-wear collection under the Hemant&Nandita brand name, making them the first Indian women’s wear designer label to do so. The line, which is presently available on the website, has been designed to provide comfort in classic silhouettes, such as terry-backed crewneck pullovers, drawstring shorts and straight-fit sweat pants. Besides being effortlessly contemporary, these ensembles are meticulously crafted with unique and vibrant jewel embellishments for an enriched panache.

Marking another milestone, the Hemant&Nandita label is set to launch a cruise / resort collection at the luxury specialty storeNeiman Marcus this September. A range of bohemian maxis, tunics and short dresses in eclectic and unique prints developed by the designers, will be retailed at various Neiman Marcus stores, as well as the e-commerce division, NeimanMarcus.com. The pronounced designs have been created keeping in mind the Neiman Marcus customer for a universal appeal and to showcase an aesthetic that reflects International trends while being steeped in Indian design ethos.

Speaking on the recent brand developments the designers Hemant&Nandita said, “It has been an exciting time for us and for the label. It feels great to be associated with leaders and phenomenal retailers in the International markets. First working with one of the e-commerce giants Amazon.com, and now our association with Neiman Marcus is definitely another feather in our cap. Through these ventures, and more, we are taking steps towards building our 'label' into a 'brand'. Our line of sweatshirts and loungewear pieces available on Amazon.com, and the exclusive collection for Neiman Marcus & NeimanMarcus.com have been developed especially to target a mass clientele and to represent the Indian design talent through these International retail platforms."

The label is now available for purchase on Amazon.com

Availability: Amazon.com/myhabit

Collection: Loungewear pieces ranging embellished sweatshirts, shorts and sweatpants.

Price range: USD 207/- to USD 357/-.

Hemant&Nandita commence retail with Neiman Marcus in September 2015.

Availability: Across leading Neiman Marcus stores and NeimanMarcus.com

Collection: Bohemian maxis, tunics and short dresses.

Price range: USD 220/- to USD 430/-.

About Hemant&Nandita: Launched in 2006, the Hemant&Nandita label has fast created a distinct positioning for itself in the market with the unique, eclectic and modern prints and embellishments. Conceptualized by fusing various traditional and contemporary elements, the designers behind the brand HemantLalwani&NanditaRaipurani have developed the label over time with their core ideology of ‘striving hard to be the extraordinary and creating designs that are contemporary yet maintain the Indian essence’. The duo also works with new techniques each season that add to their versatility.