ZOVI.COM IS GEN NEXT SPONSOR AT LAKMÉ FASHION WEEK SR 2013

Parent Category: News and Stories

Posted in: Fashion n Modelling on Saturday, 29 December 2012 09:56

Published on Saturday, 29 December 2012 09:56

Written by Anup Bhandari

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Zovi.com, one of India’s leading online fashion shopping portals, known for their in-house designs, innovation and attention to detail, is now the principal sponsor of the Zovi Gen Next program for Lakmé Fashion Week Summer / Resort 2013.

In a first-of-its-kind venture and as part of their initiative to encourage and provide a strong platform for upcoming designers, Zovi.com will manufacture and retail one exclusive garment designed by the Gen Next designers for SR 2013. Zovi.com’s first official announcement as principal sponsor is that the registration date for the LFW Zovi Gen Next Program has been extended up to 30th December 2012.

Lakmé Fashion Week is one of the most widely celebrated fashion events in the country and believes in providing some exceptional opportunities allowing designers to showcase their work on a larger scale. A platform conceived by LFW, the Zovi Gen Next Program, has become the most coveted program for encouraging young talent. Each season the Gen Next participants, most of whom display their collections for the first time, enjoy the exclusive privilege of opening for Lakmé Fashion Week.

Commenting on the association Purnima Lamba, Lakmé, Innovations said “Best-fit partnerships are key to Lakme Fashion Week and in Zovi.com we have found an ideal partner that connects with a burgeoning young audience that is choosing more often to shop online. The Gen Next program at Lakme Fashion Week represents a unique opportunity for the next young crop of talented designers in the country and with the opportunity to have one of their designs distributed via Zovi.com they will find a perfect platform to take their talent to the next level.”

“One of the key facets of Lakme Fashion Week is the business of fashion and we feel that this also has to represent fair business. By searching for sponsors with a vested interest in not only exposing their brand to a wider audience but also are interested in fashion, we can help to develop and grow the entire industry. The Zovi.com LFW Gen Next Partnership fits perfectly with what we’ve always tried to achieve with Lakme Fashion Week and we’re confident it will be a successful partnership,” adds Saket Dhankar, Head Fashion, IMG Reliance.

Commenting on the first time association between Zovi.com and LFW, Mr. Manish Chopra, CEO Zovi.com said, “Zovi.com is a brand that truly believes in the integrity and artistic expressions of fashion. The brand is an exponent of creativity and innovation. Staying true to this, we are very excited to be associated with LFW to encourage and support young talent, who will pave the way Indian fashion,  perceived in the future. We are delighted to support Gen Next, an initiative that strives to ensure that young talent is nurtured and strengthened to make them market-ready”

Zovi.com retails apparel, footwear, accessories for men and women and has recently introduced home furnishing and kids wear on the website all of which are designed by an extremely talented and creative in house team of designers.
 
 
About Lakmé Fashion Week:

Lakmé Fashion Week (LFW) is jointly organized by Lakmé, cosmetics and beauty services brand in India and IMG Reliance, a leader in sports and entertainment event marketing and management. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Summer/Resort 2013 will be held from March 22 to March 26th at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.Lakméfashionweek.co.in
 

About ZOVI:

Headquartered in Bangalore with the product division based out of Gurgaon, New Delhi, ZOVI is a new men and women’s fashion and lifestyle brand available exclusively online. ZOVI believes in quality products, a superior shopping experience and excellent customer service. By removing the inefficiencies that exist in an offline retail environment and by leveraging the reach of the Internet, ZOVI aims to bring more value and convenience to shopping in India.

ZOVI.com was launched in July 2011 with a men’s fashion line and has since grown to include a women’s line, home furnishing, kidswear and an increasing number of fashion products such as: shoes, socks, bags, belts, ties and jewellery. From formal to casual wear, sportswear to accessories, ZOVI.com offers a wide variety of products for the value conscious consumer. For further information log on to http://zovi.com/

 
About Lakmé:


Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and world class colour cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. For further information log on to www.lakméindia.com
 
About IMG Reliance:

In 2010 Reliance Industries Limited (RIL), India's recognized private sector company, and IMG Worldwide (IMG), the world’s leading sports marketing and management company, announced the formation of an equal joint venture to develop, market and manage sports and entertainment in India. In its first initiative, IMG Reliance entered into an agreement with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India. IMG Reliance signed a 15-year agreement with the AIFF, to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level.  IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including - basketball, soccer and tennis–at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.