Home Ministry of - North East Division, India in association with National Textile corporation announces North East Fest 2013 Delhi Chapter- the biggest fest of NE

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Posted in: Fashion n Modelling on Monday, 28 October 2013 11:10

Published on Monday, 28 October 2013 11:10

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Ministry of Home affairs in association with National Textile Corporation hosted a press conference to unveil the North East Festival, 2013 on 18th October at the Lalit, Connaught Place, Delhi. NEF is to be held in Delhi from the 26th to the 29th of October.  The press meets highlighted on the salient features of the fest. With its focus on promoting North East weavers, handlooms and handicrafts artisans, the fest will showcase the pristine collection of weavers, NE fabrics through fashion shows and exclusive stalls. These events would be done under the guidance and support of NTC. The platform would be used to pave the way for creating business for the craftsmen and weavers through B2B meetings, building a direct buyer seller channel etc.

The eminent spokespersons at the Press Conference were R.K. Sinha-Chairman and MD, National Textile Corporation, R.K. Sharma-Director, Technical, Ajay Kanaujia- Dept. Secretary and Director Ministry of Home Affairs North East Division, Joi Barua- famous singer from the North East, Soha Ali Khan- Celebrity and Brand Ambassador NEF and Risha Deka- celebrated designer from Guwahati.

R.K. Sinha, Director –Technical Textile, National Textile Corporation shared his views on the fest by saying, “The NEF’s Guwahati chapter, earlier this year, proved to be a robust platform for showcasing the skill and craft that lies in the North East’s textiles and fabrics. There is a huge potential, which can be optimally tapped by bringing these weaves to the national stage by exhibiting them in the capital city which is the locus of all media, ministry and market attention.”

Ajay Kanaujia, Dept Secretary and Director, Ministry of Home Affairs (NE Division) elaborated, “NEF is an important step in bringing the North East closer to the rest of the country. With the Delhi chapter, the event is sure to bring national focus to the splendor that this region contains across industries… be it fashion, music, food, culture or tourism. We look forward to a reinvigorated interest in the North East as well as an opening up of a plethora of opportunities for the people of the region” 

Balvinder Kumar, Development Commissioner, Handloom said “It’s a genuine event with a motive to provide exposure to the handloom artisans. It is need of the hour to provide exposure to the artisans –the unsung heroes behind beautiful creations .One of the best way of doing it is through fests like NEF”

Joi Barua, one of the most popular and renowned singers from the region, who also performed at the first edition of the festival in Guwahati, expressed his exhilaration about the fest. He commented, “The North East has a rich and long legacy of music and culture. While some bands and musicians who incorporate North-Eastern traditions with contemporary twists have now made a huge impact nationally and internationally, some aspects of our culture still remain less explored. The NEF and its premium location at Delhi is sure to be the platform that will enable the rest of the nation to gain exposure to the beautiful, authentic elements that make up the diverse cultural spectrum of the North East.”

Regal beauty and brand ambassador of the North East Fest 2013, Soha Ali Khan, will also grace the occasion with her luminous presence. Speaking of the upcoming fest, she said, “The NEF in its second edition will prove to be an even bigger and better occasion for the promotion of the mesmerizing talent, craft, skill, food and beauty of the North East. I am personally a big fan of everything from this area… the food, the warm and friendly people, the musical traditions, the fashion, the intricate and skillful weaves. I look forward to the NEF as it will allow everyone to get acquainted with the delights this region has to offer and with the unique and extremely appealing aspects of the North East, like never before.”

“The North East and its people have always been recognized as the trend setters in fashion for the entire nation. The designs in this area are a perfect marriage of global style and traditional allure. The NEF will bring the immense wealth in design and fashion to the fore at a mainstream level. The workshops and one-on-one interactions with designers will offer an opportunity for exchange and learning for both designers and aspiring members of the fashion fraternity” said celebrated Guwahati-based fashion Designer Risha Deka.

Unlike other fashion shows, NEFF (The fashion brand of NEF) works towards bringing forth the original makers and the grassroots level weavers to the fore front .Hence the target group of this fashion show is not only for the niche but also to upper the middle and middle class, by creating designs, that use indigenous fabrics of NE. This fashion show will break the stereotype thinking that designer labels are only meant for affluent class by launching affordable range of designer wear.

A small preview of the fashion show was also organized for the media present.Designers/labels like Atsu, Sailex, Rajdeep Ranawat, Urvashi Kaur and munkee see munkee do showcased their collection.

The conference ended with an invitation to the media to be a part of NEF 2013 in Delhi and witness the biggest and grandest fest of NE, ever organized in Delhi. With its unique concept, events and features and with the names associated and the scalability if the event, NEF’s Delhi chapter promises to bring North East fashion, culture and tourism in the national and international limelight.